BRAND VOICE

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    Brand voice is a very important tool in the way a company communicated with its audience. After the target market audience is identifies, the next question is how to connect with them? A brand voice can make or break a company's success in reaching out and engaging in the correct way for their customers. the brand voice is the tone in which the messages are presented on social media posts, ads and promotions, and on the company website. It is important for companies to use analytical tools to research what their audience looks like in order to communicate with them effectively. 
    It is known that consumers are more likely to invest more into the brands they feel connected with. The goal is to talk to the customers like friend and build a relatable and personal relationship with each viewer. A brands voice can range form funny, quirky, educational, and professional. It all depends on the brand identity, demographics, and the specific social media or communication platforms the company uses.
    Once the audience base is established,  companies can implement the brand voice within their communication strategy.  Examples of companies that have excellent brand voice are Glossier, Dove, and Slim jim. 
    Glossier is a cosmetic company that focuses on wellness and beauty care for modern women. Glossier brand voice encompasses a tone that inspires and empowers other women through personal experiences. The company uses relatable and vulnerable tone tactics to connect with their audience on social media.  the connect directly with their demographics, the company uses strong, feminine phrasing with bright and bold captioning on each post and throughout their comment sections.
    Slim Jim company also has a unique brand voice. the company uses memes and funny phrasing to connect with their audience on social media. This is a good tool to show how relatable and flexible the brand is.

https://www.instagram.com/glossier/ 

https://www.instagram.com/slimjim/ 




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