Maggie McDevitt

     The definition of an influencer is  a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. Companies use people of certain social status to talk about or use their  products and share it with their followers on multiple  social media platforms in order to gain a larger customer base. The tactic of using influencers  is a major gain for companies because social media is an important part of their customers  daily lives.       Influencers have a  natural skill to gain followers from their community & are considered as trustworthy because they have built their following and connections over time. Companies/ brands see that these influencers have a strong sway of opinion on the community and can recognize the benefits of having them promote their products. Influencers have such a strong and loyal following because the seem is be likable,...

     Brand voice is a very important tool in the way a company communicated with its audience. After the target market audience is identifies, the next question is how to connect with them? A brand voice can make or break a company's success in reaching out and engaging in the correct way for their customers. the brand voice is the tone in which the messages are presented on social media posts, ads and promotions, and on the company website. It is important for companies to use analytical tools to research what their audience looks like in order to communicate with them effectively.      It is known that consumers are more likely to invest more into the brands they feel connected with. The goal is to talk to the customers like friend and build a relatable and personal relationship with each viewer. A brands voice can range form funny, quirky, educational, and professional. It all depends on the brand identity, demographics, and the speci...