PERSONAL BRANDING

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    Personal branding is a such an important aspect to staying relevant on all social media platforms. It is the baseline of who you are and what you represent online and in person. With the rise of social media and the popularity of becoming "Instagram famous", it is important to establish the values you present to the public. However, personal branding is more than just portraying that you are a good person. Personal branding includes the topics you talk about, the story you tell, and impact you have on your audience. It is imperative that you are genuine, positive, and relatable. Your personal brand can greatly impact the way the world views you and your future.  

    Gretchen Geraghty is a popular public figure influencer that has established a great personal brand. Gretchen got her start on YouTube around 2012 as a beauty, fashion, and lifestyle personality. Since then, she has earned over 360,000 subscribers on YouTube and has created a huge fanbase. She is based in Boston, MA and recently graduated from Boston University. At just 23 years old, Gretchen, has established her following by just being herself. She is very relatable and makes her viewers feel like a friend to her. Her ability to tell a story and her genuine personality draws viewers in to want to get to know her better.  

 

     Gretchen is very transparent with her audience and allows them to see her ups and downs. She doesn't just show the highlights of her life. This method of personal branding builds trust and a deeper connection with your audience. Trust is very important to gain a loyal following and is what makes people like Gretchen become an influencer. Gretchen's personal brand can be described as genuine, soft, girly, loyal, fun, and very trustworthy. These values allow Gretchen to have brand deals and capitalize on her ability to influence her audience.   

  

    Gretchen is active on all social media platforms and posts/ creates content daily. She is particularly active on Instagram and YouTube. She recently expanded her content to a self-created podcast. Gretchen has been in the social media world for a long time and knows how to portray herself to her audience. She is a great example of the positive ways a strong personal brand can impact your life. 



This is taken from her bio page on her management website.


http://www.tablerockmanagement.com/gretchen-geraghty



 

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